General Mills recently announced it was reversing a promise to take artificial colors and flavors out of their cereals. They were reverting back to the original recipe and the more familiar, brightly colored Trix would be on store shelves in October 2017.
Wait what happened? Two years ago, the company thought they were doing the right thing for customers and sales when they changed their recipe. Their intent was to keep up with the times and changing consumer preferences for healthier, more natural foods.
However, it didn't quite work out the way they'd hoped. While there was a bump in sales, the new and "improved" version was drab and lacked that delicious chemical flavor. Nostalgic, long-time loyal customers were furious and let them know via social media.
Here are some of the funnier tweets I saw on the topic.
All of this pressure added up and prompted General Mills to change their mind. We were never allowed to have "sugar cereals" growing up and I'm still upset about it. Not only did I miss out then, I'm missing out on the opportunity to be outraged now. I'm trying to imagine how these people feel and had the thought-- what if they changed Reese's Peanut Butter Cups?! Ugh, the horror!
Anyway, this was fun. Silly Rabbit! You thought Trix were for kids? Nope. They're apparently for grown-ups who don't want to let go.