Procurement, manufacturing, pricing, marketing, sales, and customer service are all part of any simple lemonade stand. It’s an enduring, practical, and charming way to introduce kids to the basic concepts of business- if your business is backed by an angel investor who can drive to Giant and reach the sink.
When I pitched the idea as one of the Summer “Learn to Try” challenges, the kids enthusiastically agreed. Looking back, I realize they had no idea what they were signing up for. They heard lemonade (and because I’m ultra-stingy with juice) reflexively shouted “YES!”
Part of the deal was to donate the money raised to A is for Africa. They wanted to do this piece because they hear Grandma and Opa talk about Africa and the school there. The kids were especially interested in funding school lunch because…all kids like lunch.
So, that was the goal with this week’s Summer “Learn to Try” Challenge:
• learn a bit about business and
• fund raise for a good cause.
To start, we reserved the space in front of the Falls Church Community Center. The Center staff offer this fantastic opportunity to any kid with a homemade product raising money for a nonprofit. This space is strategically important because it’s close to the Farmer’s Market. There’s way more foot traffic than we’d get in front of our house.
We then made a trip to Giant for the ingredients and came back home to make a sign.
There was a little social media marketing on Facebook, and our friends in the neighborhood helped spread the word. Our neighbor Nate even offered to help. Yippee! Set up on Saturday morning was simple. Then, we hit the first roadblock.
The kids wanted nothing to do with the actual selling. Drinking the lemonade, playing with the cups, and dumping out the straws took precedence. They hung-out behind the pillars- partly out of shyness and partly out of distraction from the Farmer’s Market activity.
Then, two things happened to change their outlook.
They got their first customers- a family of five. These weren't just any old customer. They were super fun, enthusiastic, and encouraging. When the dad handed over the $5, Marin looked at it for a second before stuffing it into our Ziplock “register.” I actually think a saw something click. Marin later told me that the best part of the day was making the customers happy and getting the money. A win!
Then, their friend Nate arrived, and it became less of chore and more of a game. All of the kids moved out in front of the stand shouting, “Good morning. $1 lemonade!” Baya told me she was scared to speak up the first time but it got easier throughout the morning. Another win! Marketing and selling are most difficult in the beginning. Then, you realize that some people will buy, some won’t, and nothing bad will happen either way.
Nate also immediately improved our process and started pre-pouring cups so there’d be no delay for our next customers. Unfortunately, Linc drank these before anyone else arrived but it was a good idea.
Over the next hour and a half, we had a steady stream of totally awesome people come by- including many friends and neighbors. Each person was there for the kids (ours or theirs), not so much the lemonade. They were upbeat, encouraging, and genuinely interested in hearing about A is for Africa. It made me love our Little City that much more.
They also pretended not to notice the chaos that ensued after simply saying, “one lemonade, please.” There was sloshing and spilling. Some of the shortest members of the staff might have even been screaming and crying, “It’s my turn!” Every. Single. Time.
In retrospect, I should have worked out our order fulfillment process to avoid the confusion about who’s turn it was to pour, dole out stickers, and take the money. I would have also mentioned that most people don’t care to have ice handled directly by the server's grubby, bare hands.
So, I’d say this was another successful week of our Summer “Learn to Try” challenge. The kids raised $86 and got dad to make it an even $100. That’s enough to fund lunch for 900 kids for a day—pretty incredible! I also believe some entrepreneurial seeds were planted, as well as, a small lesson in overcoming your fears.
What’s up next? Come back next week to find out!